Join our Wellness CORE UK Breeder Programme Today!

CORE Breeder Programme – Terms & Conditions


All UK Wellness CORE Breeder Programme applicants must agree to adhere to the following terms and conditions:

  1. To be eligible to join the programme, breeders must have at least 1 breeding bitch and breed at least 1 litter per annum.
  2. The breeder must be registered and maintain their registration with the KC or IKC. Proof of registration will be required before placing an order.
  3. Breeders must be resident in the UK and aged 18 years or over.
  4. The breeder must complete the online registration form to apply to join the Wellness CORE Breeder Programme. The registration form can be found here. Once completed, please allow up to 72 hours for approval to be made.
  5. Breeders must not breed from a bitch under 12 months or over 8 years of age.
  6. Breeders must not whelp more than 4 litters from the same bitch or whelp more than two litters in a 12-month period from the same bitch.
  7. The breeder will receive a minimum 15% saving from RRP on all purchases via the CORE Breeder Programme.
  8. Orders over 20kg will qualify for free delivery. For all orders not meeting this requirement, a £4.95 shipping fee will be applied. All orders have a standard 3-5 working day delivery period.
  9. The CORE Breeder Programme will not be held responsible if the breeder makes an error once the order has been submitted. Replacement stock will not be provided in the instance of an error made by the breeder.
  10. Products purchased by the breeder via the CORE Breeder Programme are not for re-sale by the breeder, unless agreed in writing by the CORE Breeder Programme.
  11. The breeder should advise us of all new litters within 7 weeks of birth using the Register a Litter form found on the breeder website.
  12. The breeder must be feeding the puppies Wellness CORE Puppy food or Active Life and have placed at least 1 order within the last 3 months to qualify for Puppy Packs.
  13. Breeders should recommend Wellness CORE exclusively to puppy owners and recommend purchasing CORE via the Pets & Friends We will provide each new puppy owner with a Pets and Friends New Puppy Welcome Guide.
  14. Breeders must get consent from puppy owners to share their details with the CORE Breeder Programme/Pets and Friends. By completing the New Puppy Owner Form on the website, you are providing confirmation that you have their consent.
  15. Puppy Packs will not be dispatched to the breeder until the New Puppy Owner Form has been completed in full and submitted, and consensus has been obtained for each requested puppy pack.
  16. All puppy owners’ details must be provided via the New Puppy Owner Form up to 7 days prior to the collection date to ensure puppy packs are dispatched on time.
  17. Puppy Packs must be passed to the new puppy owner and are not to be used or re-sold by the Breeder.
  18. For all new puppy owners that place their first order of CORE through Pets & Friends website, the breeder will receive a one-off £10 CORE voucher.
    a) Your puppy owners MUST be entered onto the Register a Puppy Owner Form on the website, any puppy owners that order who are not registered on this form will not be linked to your account.
    b) For credit to be tracked, puppy owners must place their order through the Pets&Friends website: 
    c) The voucher(s) will be provided as discount codes that can be applied at checkout and can only be redeemed against CORE Breeder Programme purchases.
    d) The voucher(s) will be emailed to the breeder within 90 days of when the puppy owner places their first order of CORE via Pets & Friends.
  19. CORE Breeder Programme reserve the right to suspend or terminate the membership of the breeder at any time.
  20. CORE Breeder Programme reserve the right to amend these terms and conditions at its discretion at any time and without prior notice.