Join our Wellness CORE UK Breeder Programme Today!

CORE Breeder Programme – Terms & Conditions

All UK Wellness CORE Breeder Programme applicants must agree to adhere to the following terms and conditions:

About the breeder

  1. To be eligible to join the programme, you must be a dog breeder with at least 1 breeding bitch and breed at least 1 litter per annum.
  2. The breeder must be registered with the Kennel Club with a kennel name/affix OR are a registered member of the Kennel Club accredited breeder scheme. Our Breeder Team may request proof of registration.
  3. Breeders must be resident in England, Scotland or Wales and aged 18 years or over.
  4. The breeder must complete the online registration form to apply to join the Wellness CORE Breeder Programme. The registration form can be found here. Once completed, please allow up to 72 hours for approval to be made.

(For residents in Northern Ireland and Ireland, contact Joseph O'Callaghan about Ireland CORE Breeder Programme at +353 86 260 7445. For Breeders in Europe, find out more here.)

Mum her puppies 

  1. Breeder are personally responsible for upholding the needs, welfare standards and best practices for your animals in line the Animal Welfare Act 2006.
  2. Breeders are aware of and abide by the national breeder regulations and of those in your Local Authority.
  3. For the safety of the bitch and her litter, breeders must not breed from a bitch under 12 months or over 8 years of age.
  4. Breeders must not whelp more than 4 litters from the same bitch or whelp more than two litters in a 12-month period from the same bitch.
  5. Breeders must create a safe environment for both the bitch and her litter.
  6. Breeders will allow the new puppy owners to see their puppy with their mum in the place of birth.

Puppy Packs & Referral Rewards

  1. To qualify for the 100% OFF code for FREE Puppy Pack code, the breeder must:
    1. Be feeding the puppies Wellness CORE Puppy food or Active Life.
    2. Have placed at least 1 order within the last 3 months.
    3. Have been an approved member of the CORE Breeder Programme for at least 1 month.
  2. To apply for your 100% OFF code, breeders must complete the Register a Litter Form. If the breeder meets the criteria, the code will be sent via email within 5 working days.
  3. Add your puppy packs to the basket and apply the 100% OFF code at check-out. A shipping fee of £6.99 will be applied. Puppy Packs can be placed with orders over £75 to qualify for free shipping.
  4. Puppy Packs ordered will be compared to the Register a Litter form to ensure the correct quantity of are ordered. Orders that do not align with the completed Register a Litter form will be automatically cancelled.
  5. Puppy Packs must be passed to the new puppy owner and are not to be used or re-sold by the Breeder.
  6. The CORE Breeder Programme reserves the right to decline providing a FREE Puppy Pack code to any breeder members.
  7. There will be a limit of 30 free puppy packs per breeder per year, unless agreed otherwise by the CORE Breeder Team.
  8. Breeders who are identified to regularly not follow these rules will be exempt from receiving free puppy packs. 
  9. Breeders should recommend Wellness CORE exclusively to puppy owners and recommend purchasing CORE via Pets & Friends. We will provide each new puppy owner with a Pets and Friends New Puppy Welcome Guide and a TINY PAWS Leaflet.
  10. Breeders should refer their puppy owner(s) to join the TINY PAWS Puppy Club by Pets & Friends. Puppy Owners will complete this form themselves.
  11. The breeder will receive a one-off £5 CORE discount code if:
    a) Your puppy owner has joined the TINY PAWS Puppy Club by Pets & Friends.
    b) Your puppy owner has placed their first order through Pets & Friends website.
    c) Your puppy owners have entered your name and email address on the TINY PAWS Puppy Club sign-up form.
  12. If your Puppy Owner has completed the above:
    a) The voucher(s) will be provided as discount codes that can be applied at checkout and can only be redeemed against CORE Breeder Programme purchases.
    b) Any vouchers earned will be emailed to the breeder at the start of each financial quarter.
    c) Vouchers cannot be used in conjunction with any other voucher, offer or promotion.
    d) Vouchers must be used in 12 months from issued.

Programme Services

  1. The breeder will receive an exclusive saving from RRP on all purchases via the CORE Breeder Programme.
  2. Products purchased by the breeder via the CORE Breeder Programme are not for re-sale by the breeder, unless agreed in writing by the CORE Breeder Programme.
  3. For all delivery and returns information, visit Delivery Information.
  4. Breeder members understand and agree to the CORE Breeder Programme Terms of service
  5. CORE Breeder Programme reserve the right to suspend or terminate the membership of the breeder at any time.
  6. CORE Breeder Programme reserve the right to amend these terms and conditions at its discretion at any time and without prior notice.


Please refer back to our Terms and Conditions on occasion to review any new information.

Last updated 12th April 2023.