Join our Wellness CORE UK Breeder Programme Today!

Frequently Asked Questions


1. Qualifying and Benefits 

1.1 - I have a questions about the Breeder Programme Sign up process

1.2 - Do I have to be KC Registered to sign up?

1.3 - Why can't I see the pricing on the website and make any purchases?

1.4 - What makes the Wellness CORE Breeder Programme Unique?

1.5 - How do I qualify for free shipping?

2. Breeding, Litters and Puppy Packs

2.1 - How do I let you know I am expecting a litter?

2.2 - Do you have a food I can feed my pregnant / lactating bitch?

2.3 - What can I give the puppies during the weaning period?

2.4 - How can I qualify for Free Puppy Packs?

2.5 - What is included in the Puppy Welcome Pack?

3. Nutrition and Recipes

3.1 - What ingredients are excluded?

3.2 - When should I switch my puppy to an adult formula?

3.3 - What makes the Puppy Recipe suitable for growth?

3.4 - When should I switch my dog to a “senior food”?

3.5 - How should I switch my dog to Wellness CORE?

3.6 - Where is Wellness CORE manufactured?

4. Support and Services

4.1 - What support will I receive?

4.2 - How long does shipping take?

4.3 - What is your returns policy?


Please Note: This is only a guide and for specific advise relative to your dog we would always recommend veterinary advise only

1. Qualifying and Benefits

1.1. I have a question about the Breeder Programme sign up process

You can get in touch with us at any time. Please visit the Contact Us page to meet the team.


1.2. Do I have to be KC (Kennel Club) Registered to sign up?

Yes, all breeders will have to be KC (or IKC) registered to sign up. 

Are you not yet registered with the Kennel Club? You can register here.

1.3. Why can't I see the pricing on the website and make any purchases?

To get access to our exclusive pricing you will need to fill in the sign-up form. Please check our Terms and Conditions to see if your Kennel meets the criteria.

If you have completed this step, you will need to create a website account. Create my website account now.

After creating a website account you will need to wait for the Breeder Team to review your application form and approve your access to the website*. This step ensures that only approved breeder members will be able to access our exclusive pricing and breeder benefits.

*Approval can take up to 72 hours 

1.4. What benefits do you receive from the CORE Breeder Programme?

Wellness CORE provides balanced food that takes care of a dog from within. We are passionate about crafting natural, high quality, balanced nutrition with all natural ingredients to help your companion thrive from the inside out.  The breeder programme offers exclusive discounts off RRP, FREE Puppy Packs and vouchers every time a new puppy owner places their first order using our Pets & Friends website.

Terms & Conditions apply.

1.5. How do I qualify for free shipping?

Breeders will be able to qualify for free shipping on orders over 20kg or £60+

2. Breeding, Litters and Puppy Packs

2.1. How do I let you know I am expecting a litter?

To inform us of your Litter we ask that you fill in the ‘Register a New Litter’ Form on our website. You can find the form by clicking here.

2.2. Do you have a food I can feed my pregnant / lactating bitch?

Wellness CORE Active Life is recommended for pregnant or lactating bitches to stay strong and take best care of their puppies.

All our recipes are packed with high quality animal protein, along with a unique blend of wholesome vegetables and super foods, botanicals and nutritional supplements, leaving out fillers and grains. Furthermore Wellness CORE Active Life supports their additional energy needs thanks to the combination of high quality proteins and a higher fat content. This enables them to build strong, lean muscles and keeps them to thrive from the core any time.

2.3. What can I give the puppies during the weaning period?

During the weaning period we advise that you add water to the dry puppy food in order to create a paste like substance. 


2.4. How can I qualify for Free Puppy Packs?

You must advise us of all new litters within 4 weeks of birth using the Register a Litter form found on the breeder website. All puppies should be fed with either Wellness CORE Puppy food or Active Life and you must have placed at least 1 order in 3 months.

2.5. What is included in the Puppy Welcome Pack?

In our Wellness CORE Puppy Welcome Pack you will receive a bag of CORE (1.5kg-2.75kg breed dependant), a branded CORE bag, a can of our NEW Wet Puppy Food and nutritional leaflets, as well as a step-by-step guide for your new puppy owner.


3. Nutrition and Recipes

3.1. What ingredients are excluded?
Wellness CORE is committed to delivering the highest quality all-natural recipes for dogs. It is for this reason that what we exclude is as important as what we include.

Wellness CORE will never contain:

  • Artificial colours, flavours or preservatives
  • Grains such as corn or wheat
  • By-products
  • Unnamed meat proteins
  • Unnecessary fillers

3.2. When should I switch my puppy to an adult formula?

You can switch to the adult food when you feel your pet has reached their full body frame size.
This typically occurs around 12 months of age for small and medium breeds.

Breed Size

Age to Transition to Adult

Small Breed

12 months

Medium Breed

12 months

Large Breed

18 months

Giant Breed

24 months

However, if you are concerned, we recommend speaking with your veterinarian to find out if your dog is ready to make the switch to an adult formula.


3.3. What makes the Puppy Recipe suitable for growth?

Wellness CORE Puppy foods are truly focused on the growth and development of small and medium breed puppies.

The nutrient requirements of puppies can be up to five times than adult levels, therefore puppy foods typically contain higher amounts of:

  • Proteins
  • Fats
  • Fatty acids
  • Vitamins

Which will all aid the growth and development of your puppy.

In addition, special attention is given to the long-chain omega-3 fatty acids, DHA and EPA, for eye and brain development.

3.4. When should I switch my dog to a “senior food”?

As dog’s ages, difficulties may start to develop such as digestion problems, joint problems, weight gain, and/or lower activity level.
Whilst these changes are often more pronounced in pets over 10 years of age, it is recommended to start proactively feeding your older pet before the visible signs. This differs by breed size but the following chart is a helpful guide:

Breed Size Age to Transition to Senior

  • Small Breed: 7 years of age
  • Medium Breed: 7 years of age
  • Large Breed: 6 years of age
  • Giant Breed: 5 years of age

Wellness CORE Senior is developed to meet the specific requirements of ageing pets with:

  • Increased protein to support lean muscle mass for continued mobility
  • Lowered fat to match energy needs
  • Glucosamine and Chondroitin Sulfate to help joints

Whilst Wellness CORE Senior is our preferred diet for ageing pets, a normal, healthy older dog can use the adult formula throughout their lifetime.


3.5. How should I switch my dog to Wellness CORE?

A new pet food should be gradually introduced to your animal by mixing it with their current food.

For a nice, slow transition, replace the old food with the new food in small increments over 7 to 10 days.

It can take 4 to 6 weeks for a pet's digestive tract to fully adjust to a new diet so do not be alarmed if your dog’s transition takes a little longer.

3.6 - Where is Wellness CORE manufactured? 

All Wellness CORE Dry food recipes are produced in France, our Wet foods in Thailand and Germany, and Treats in Canada. We use only the highest quality ingredients which are sourced from North American and Western European farms as well as Nordic and South American waters.

4. Support and Services

4.1. What support will I receive?

At the Wellness CORE Breeder Programme, we want all of our members to feel like family, therefore we have a dedicated breeder team on hand for you. To get in touch with the Breeder Team, visit the Contact Us page.

You will also receive Breeder and Puppy Welcome Packs that will have all relevant information with an exclusive discount code for you and your puppy owners to use.

4.2. How long does shipping take?

Shipping usually takes 3-5 working days*. Working days are Monday to Friday 9-5pm. For example, orders placed on a Monday could be delivered the following Monday. 

We are unable to provide a next day service at this time.

 4.3 What is your returns policy?

If unfortunately you receive faulty, incorrect or damaged products please let us know as soon as possible after your receive your order, we can arrange for either replacement stock to be sent to your or you will be refunded the original price paid for the goods in question along with any delivery charges you may have occurred. You will not be responsible for the cost of returning the item(s) back to us.

Please contact us via email (Monday to Friday 9am - 5pm), within 48 hours from the date your order is delivered, to arrange an exchange or return where appropriate.

Refunds are subject to standard bank clearing times and depending on the payment method usually takes between 3 and 10 days.