Join our Wellness CORE UK Breeder Programme Today!

Frequently Asked Questions

Please Note: This is only a guide and for specific advise relative to your dog we would always recommend veterinary advise only

Qualifying and Benefits

I have a question about the Breeder Programme sign up process

For any questions you have regarding our sign-up process, you can email us at any time at

Do I have to be KC (Kennel Club) Registered to sign up?

In order for us to ensure we are rewarding responsible breeders via our Breeder Programme, all breeders will have to be KC (or IKC) registered to sign up. 

Are you not yet registered with the Kennel Club? You can register here.

Why can't I see the pricing on the website and make any purchases?

To get access to our exclusive pricing you will need to fill in the sign-up form. Please check our Terms and Conditions to see if your Kennel meets the criteria.

If you have completed this step, you will need to create a website account. Create my website account now.

After creating a website account you will need to wait for the Breeder Team to review your application form and approve your access to the website*. This step ensures that only approved breeder members will be able to access our exclusive pricing and breeder benefits.

*Approval can take up to 72 hours 

What makes the Wellness CORE Breeder Programme Unique?

Wellness CORE provides balanced food that takes care of a dog from within. We are passionate about crafting natural, high quality, balanced nutrition with all natural ingredients to help your companion thrive from the inside out.  The breeder programme is unique as not only does it offer exclusive discounts off RRP (15%) and free puppy packs, but it also financially rewards responsible breeders. 

What do you mean by financially rewarding responsible breeders?

Responsible breeders will be KC or IKC registered and also implement the five animal freedoms.

The Wellness CORE Breeder Programme offers a credit rebate incentive for recommending your puppy owners to purchase Wellness CORE products. Once a puppy owner purchases Wellness CORE through the Pets & Friends website on a subscription, you will receive a 3% kickback from that purchase and a further 3% on all other CORE purchases throughout their lifetime. As a further thank-you, on the 3rd order you will also receive a one-off £10 sign up credit for the puppy staying on the Wellness CORE Subscription via Pets & Friends.

How do I qualify for free shipping?

Breeders will be able to qualify for free shipping on orders over 30kg or £95+

Breeding, Litters and Puppy Packs

How do I let you know I am expecting a litter?

To inform us of your Litter we ask that you fill in the ‘Register a New Litter’ Form on our website. You can find the form by clicking here.

Do you have a food I can feed my breeding bitch when expecting?

Wellness CORE active life is recommended for pregnant or lactating bitches to stay strong and take best care of their puppies.

All our recipes are packed with high quality animal protein, along with a unique blend of wholesome vegetables and super foods, botanicals and nutritional supplements, leaving out fillers and grains. Furthermore Wellness CORE Active Life supports their additional energy needs thanks to the combination of high quality proteins and a higher fat content. This enables them to build strong, lean muscles and keeps them to thrive from the core any time.

What can I give the puppies during the weaning period?

During the weaning period we advise that you add water to the dry puppy food in order to create a paste like substance. 

What is included in the Puppy Welcome Pack?

In our CORE Puppy Welcome Pack, you will receive a bag of CORE (1.5kg-2.75kg breed size dependant), a branded CORE bag, a can of our wet puppy food and nutritional leaflets, as well as a step-by-step guide for your new puppy owner. 

How can I qualify for Free Puppy Packs?

You must advise us of all new litters within 4 weeks of birth using the Register a Litter form found on the breeder website. All puppies should be fed with either Wellness CORE Puppy food or Active Life and you must have placed at least 1 order in 3 months.

What is included in the Puppy Welcome Pack?

In our CORE Puppy Welcome Pack you will receive a bag of CORE (1.5kg-2.75kg flavour dependant), a branded CORE bag, a can of our NEW Wet Puppy Food and nutritional leaflets, as well as a step-by-step guide for your new puppy owner.


What support will I receive?

We will have a dedicated support team on hand for you whenever you need us. The support team are contactable via phone (0115 939 9077), email (

You will also receive Breeder and Puppy Welcome Packs that will have all relevant information with an exclusive discount code for you and your puppy owners to use.

How long does shipping take?

Shipping usually takes 3-5 working days*. Working days are Monday to Friday 9-5pm. For example, orders placed on a Monday could be delivered the following Monday. 

We are unable to provide a next day service at this time.

*Unfortunately, due the effects of COVID-19 deliveries could take up to 7 working days.